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Wrigley's Red Book 7th Edition Chewing Gum Premiums Catalogue


This is an early 7th Edition (ca 1907) of the "Wrigley's Red Book - A catalogue for Jobbers, Jobbers' Salesmen and Large Retail Dealers ... given Free with Wrigley's Chewing Gum". 4" x 5 3/4", cloth cover approx. 140 pages.

An interesting "Sears Catalogue" style mail-order book. Electric items are powered by dry cell batteries - nothing plugs in.

The interesting angle was that you had to purchase boxes of Wrigley's Gum for resale. For example, for $16, you got an Electric Cigar Lighter and 20 boxes of Gum. After selling the gum for $1 a box, you had a free Cigar Lighter and $4 cash.

A correction has been pasted over to reflect the latest 19th (1907) Edition of an official pharmacopeia, so I am guessing this catalogue came out in 1907 or soon after.

  • Model: D-2Y10D-32
  • Shipping Weight: 1lbs

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